The main misconception with online privacy is that if you don't disclose any personal information, you're completely safe. Though even though you may not disclose your address, name, or picture of yourself, even more personal information about you can be surreptitiously disclosed. A US phone company was able to pinpoint a random customers exact location with over 90% accuracy, by only using past records of their phone usage. Thus whatever you've done in your past, can now be dug up to effect your present. And with digital media, it is even easier to track, record, analyse and distribute this data. From what you like to buy, to what you search the most on Google, all this is recorded. Even when you do a Google search or use a website, you may not be imparting 'vital' information about yourself, such as your name or location, enough information can be gathered about you without your knowledge. AOL once recorded the search results of individual clients then gave the clients a random ID. Through the compilation of just search data, other companies were able to track down individuals, by only having a list of search terms.
But it's not just AOL who does this. Google records your ISP number (it's like a car registration number for your computer), thus it records all the searches you conduct. One of the great points of Google is that is brings back search results that you want. Though it can only do this through gathering information about our habits. Are we legally able to opt out of this system? Can we have our records expunged if we choose to? Did we ever legally sign a contract with Google allowing it to do this? NO! And that's the problem. We inherently allow them to do this, every time we hit search! Such practices need legal clarification, so we know our digital rights to privacy, and companies know how much data they can collect.
Though companies, such as Facebook and Google, have a direct interest in obtaining our personal information, because it relates directly to profits. The more information they know about us, the more personalised the 'ads' become, thus the more likely we are to click on them and let Facebook and Google make a profit. The majority of websites are based on advertising models, so they want to know what we like, in order to sell it to us in an add. But what if we don't want to relinquish such information? With companies like Facebook assuming that we are happy to reveal this information, as seen with their lackluster privacy policy which is about to be radically changed due to user backlash, it's hard for us to choose what information we would like to reveal and what information we want kept hidden.
Google's blatant storage of information it 'accidently' harvested from unlocked wi-fi networks when it was conducting its Streetview mapping in the US, is an example of how sometimes, these companies are happy to overstep the mark for profit. So what we need are clear rules, outlining what rights we have on the internet, and legally, what companies can obtain without our consenting. While the government's proposed internet filter is meant to weed out the nasty side of the internet, clarification about everyones rights to the internet is a more important step. Because the real danger of todays internet isn't a virus or illicit material, located on an unknown server. It's the 'legal', daylight robbery of everyones information, regardless of whether its a photo, name or search details that when complied, can track you down, that is the real threat.
As seen when people mix their digital life with their real life, things can quickly turn sour. While Facebook was only the platform and not the cause Nona Belomesoff's death, greater awareness and clarification about privacy laws can prevent other harms from occurring; such the chat-roulette location scandal. I implore the Australian government to consider outlining in great detail, the legal rights to privacy people have in this digital age. At the moment, internet based companies are evolving their services and are harvesting information faster than the legal or political system can catch up. It's time we clarified, whether we do have a right to 'digital privacy'.
Links:
Facebook bows to privacy pressure - The Age online
Teen's murder sparks Facebook privacy plea - ABC online
Forget Facebook privacy, your digital life is being monitored - National TimesUS judge wants copies of Google Street View data - The Australian Online

