There is no doubt about it, the old Newspaper is dying.
No, it's not due to TV or Radio. Its due to what you could consider the greatest invention since the wheel, the Internet.
You're currently reading a blog on the Internet. You've probably been on Facebook, YouTube or Google searched something already. The Internet is a powerful tool, connecting and informing us.
That part of informing us, used to be the job of the Newspapers, but more and more people are moving to the Internet. They're choosing it as their point of access for information and entertainment. Any why not? It's up to date (almost live), can be more comprehensive, you can search for the exact news and information you want, and if that doesn't satisfy you, just Google or look at another news source. And most of this is FREE. So it would seem crazy not to get your news and information from the Internet. But this is where we delve into the murky world of the reliability of the Internet.
The downsides, are that each page you load is full with ads. Most articles are quite brief, and more and more articles are on celebrities or gossip. So it is difficult to read any substantive articles on a screen, and depending on your resource, it may not always be accurate.
But aside from this brief comparison of Internet information, what I want to know (and I hope you want to know too) is where are the newspapers going?
Wherever I find a situation where I can apply Darwin's theory of evolution (it is one of my favourite theories), I apply it, and here it goes. ...
Following the theory of evolution "where the strongest survives", and by strongest meaning those who are able to change and adapt to their situation, and be the best, Newspapers will do the same. The Internet has changed, and will adapt to be even more user friendly, thus becoming the main source of information. Newspapers on the other hand, will become specialised. In becoming specialised, they will be the 'strongest in their field'. Providing detailed and in depth analysis from reputable resources by experienced journalists. They will report on major national and international issues, and attempt to be very broad scoped in who their target audience is. Thus while most of the newspapers will die out, the strongest will remain and fulfil that specialised role.
While most Internet information is free at the moment, in the future, to access quality content, you will have to pay for it! For newspapers as well, the cost of the content will be passed onto the consumer, as advertising goes digital. But I think that it is a good theory non the less. Some people believe that Newspapers will die out altogether, or just go completely digital. That may be the case in the long term future when we all walk around with supercomputer i-phones, but until then I think we will go with the good old paper. Recycled of course in this environmentally conscience age.
LINK
No comments:
Post a Comment
Just to ensure we don't get spam, if you're making a comment on an old post it will need to be manually verified. Apologies if this takes 24 hours.